The ongoing COVID-19 pandemic has triumphed over how businesses operate. With changing times, we’ve seen a lot of products and services move online and many employees will continue to work remotely or in a hybrid setting for much of next year.
As digital trends progress, advertisers must stay aware of the changes to easily adapt to emerging technologies that help develop business, initiate leads, improve the relationship with existing customers, and gain a competitive advantage. Yet, last year was daunting for businesses all over the globe. Covid-19 has broken numerous marketing plans and expectations, making some companies quit the market. Following is the list of new marketing trends to be considered and followed in 2021.
Social Media To Engage & Retain
Organizations need to be prepared to devote more funds to social media marketing in 2021. During the COVID-19 pandemic, advertisers are increasingly developing customer retention a priority and this will continue well into further years. The pandemic has drastically increased the amount of time people spend online which covers how they research products, brands, and organizations.
This consumer shift prospers new opportunities for retailers to enhance their reach with new audiences and re-engage with been around customers. An experienced social media marketer can develop a content plan, make timely posts, monitor and drive customer responses, and attract new business only in few hundred dollars. If your small venture has been holding up adding social media services to your marketing mix, now’s the time.
Improved Communication of Availability
According to past surveys, the availability of products and services is the number one reason customers are shifting their brand allegiance right now. Marketers can meet this challenge in a certain way as the most obvious solution is to enhance the days of inventory on-hand of products or the availability of time-slots for services and get creative too.
If you aren’t gathering customer contact information, now is the perfect time to create a subscriber list so that you can be proactive with notifying customers of availability changes with an automated text or email.
Automated Bidding in Google Ads
Google Ads marketers continuously tweak and adjust campaigns, keywords, and bids to get the most for your marketing dollars. The problem is that all of the tweaking comes at a particular cost that is more hours and higher management fees. It is significant to enter computerized bidding, which lets Google automate further moves to adjust your bid in real-time.
The increased reliance on mechanized bidding strategies means that they can dedicate the time to optimize other aspects of PPC performance, which eventually delivers a better outcome at a lower cost to our clients.
Content marketing focuses on engagement
In 2021, around 90% of companies will utilize digital content marketing strategies. The topmost types of content used by B2B marketers are blog posts, email, and case studies. Following such trends, organizations should mark new ways of their content to extend among the ever-increasing competition.
Repurpose content to videos
Undoubtedly, the popularity of video content is growing rapidly. The content that doesn’t have a video usually gets 90% less traffic than the one with at least one video. Therefore, in 2021 you should look for ways to immerse videos in your blog and social media posts to increase customer engagement.